In 2024, SUMEC aligned with international market demands, proactively expanding its global presence by participating in major professional exhibitions across the United States, Japan, the United Arab Emirates, Russia and other regions. By seizing new opportunities, the company broadened its network of trading partners and strengthened its global competitiveness.
On November 10-11, SUMEC showcased its Berkshire Hospitality brand at the 2024 Boutique Design New York (BDNY) in New York, USA. At this premier event, the company highlighted its innovative product designs, provided detailed presentations of its product lines, and shared the compelling story behind its brand. Through direct engagement with attendees, SUMEC reinforced its relationships with existing customers and successfully established new business channels.
From November 27 to 29, SUMEC participated in the Asia Fashion Fair (AFF) in Tokyo, Japan. The exhibition featured a range of women's suits, trench coats, men's shirt jackets, light quilted apparel and fleecy jackets. These offerings attracted significant interest from business representatives, fostering valuable exchanges and laying a strong foundation for new customer relationships.
During BIG 5 Global 2024 from November 26 to 29, an international building materials industry exhibition in Dubai, the United Arab Emirates, SUMEC presented a range of building materials, including plywood, density boards, wall panels, flooring and tiles. These products, featuring enhanced design aesthetics and superior environmental performance, catered to the diverse needs of Middle Eastern customers, balancing beauty, functionality and sustainability. The display drew substantial interest from attendees, further expanding SUMEC's market reach in the region.
From November 5 to 8, SUMEC showcased a selection of YARD FORCE brand products at the 2024 Moscow International Tool Expo (MITEX). Featured products included snowplows tailored for harsh winter conditions, borderless mowing robots equipped with advanced AI technologies such as RTK and VSLAM, high-performance gasoline mowers and gasoline chain saws. This exhibition offered YARD FORCE the opportunity to connect with numerous partners and explore additional avenues for product development in the Eastern European market.
SUMEC remains committed to its "going global" strategy, leveraging global resources to open new markets, cultivate customer relationships, expand business opportunities and strengthen its global industrial and supply chains. By embracing innovation and collaboration, the company intends to build a robust and competitive international presence.
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